About Us
Our Team!
Toby
Owner / Chief Experience Operator
Toby was born and raised in northern British Columbia by a single father who taught him to fish and to respect the outdoors. His path to Cabo was a little circuitous and involved joining and serving in the US Army as an Infantryman for a good portion of his adult life. He is a highly decorated combat veteran who has spent more than a decade running non-profits committed to “Giving Back to those who Gave”. Toby’s passion for taking care of fellow veterans eventually led him to co-hosting a fishing event with local businesses. When one of those businesses came up for sale, Toby put together a team to purchase Mar Vida Sportfishing and is now living out his dream of being a professional in the fishing industry. Of course, if you ask Toby he will tell you he is not in the “Fishing Business” but actually in the “Good Memory Business” and hopes to become the Chief Memory Officer of this growing company.
Eddie
Executive Manager
Eddie was born in Acapulco, Guerrero, México and lived there until he was 13 years old. He moved to Washington State, USA for middle school through high school. Eddie went to Washington State University for Business Administration. Throughout the years, Eddie has lived in Indiana, Alaska, Hidalgo, Puebla and moved to Los Cabos in 2008. He loves to bike ride, roller skate and spend time with his dogs. He is passionate about Mar Vida Sportfishing because of the great team atmosphere and he hopes to learn and grow within the company. He has been working with Mar Vida for 3 years and has enjoyed every minute of it.
Katie
Marketing / Administration
Katie was born in Calgary, Canada and moved to Cabo San Lucas with her family when she was 9 years old. Growing up in Cabo she learned Spanish and spent her time playing sports. She left Cabo to go study Business Administration and Marketing at Southern Alberta Institute of Technology in Calgary, but soon realized that she wanted to move back right after graduation. Katie deals with marketing and behind the scenes work at Mar Vida.
Rene
Chief of Maintenance
While Rene might not be one of the team members you see, he is one of the ones that matters the most. Rene is Mar Vida’s full time boat mechanic, he is crucial to the success of the fleet.
Nicole O’Neil
Hospitality Coordinator
Born and raised in Los Cabos, Nicole is your best shot to plan and organize every detail of your fishing trip! She has spent most of her life near sea. She lived in Cancun where she studied Foreign Languages at the University of Oriente and PR and Languages at La Salle University. She loves adventure and finding amazing new spots in Baja. A good cup of coffee is her sweet balm for the day and nothing makes happier than knowing she has a meaningful job. She loves seeing the faces and hearing about the fishing adventures of our clients as they get off the boats.
Abigail Ibarra Plateros
Reception
Passionate about life and proud of her Los Cabos roots, she is driven by a desire to learn and grow, aspiring to become an engineer. With a natural talent for customer service, she combines her creativity and love for art with her deep affection for animals, always bringing warmth and empathy to her interactions.
Fishing Crew
Oh So Rojo
Captain Omar has been with Mar Vida Sportfishing since the very beginning, making him one of our most senior captains with over 20 years of experience. Known for his competitive spirit, he has won multiple tournaments and is supported by a skilled crew that shares his passion for fishing.
Oso Blanco
Born and raised in Cabo, Captain Cali developed a passion for fishing at the age of 13. Spending more time on the water than on land, he honed his skills under the guidance of seasoned captains who took him on their fishing trips. This hands-on experience shaped his deep love for the sport, a passion he now brings to Mar Vida Sportfishing every day.
La Nueva
Captain Juan, like many others in our crew, was born and raised in Cabo. Over 15 years ago, he began his journey with our brand, initially working as a mate alongside his father. Since his father’s retirement, Juan has carved out his own reputation at Mar Vida. Known for his unwavering commitment, Captain Juan is truly dedicated to his craft.
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